The Center for Science in the Public Interest intensified its focus on sugary drinks as a leading cause of obesity in Americans by filing a petition today with the FDA asking it to determine safe levels for added sugar in beverages.
In a 54-page regulatory petition, CSPI, a Washington, D.C.-based nutrition watchdog group, presented to the Food and Drug Administration substantial scientific evidence that added sugars especially in drinks causes weight gain, obesity, and chronic diseases like diabetes, heart disease and gout.
In a news release, CSPI said it was making the proposal in partnership with scientists and other health-advocacy organizations as part of a comprehensive strategy to reduce excessive sugar consumption. It said public health departments in Baltimore, Boston, Los Angeles, Philadelphia, Seattle, Portland and other areas are supporting the proposal.
CSPI executive director Michael Jacobson called excessively sugary drinks "a slow-acting but ruthlessly efficient bioweapon.
"As currently formulated, Coke, Pepsi, and other sugar-based drinks are unsafe for regular human consumption," Jacobson said. The FDA should require the beverage industry to re-engineer their sugary products over several years, making them safer for people to consume, and less conducive to disease."
The American Beverage Association responded in a statement of its own, adding that 45 percent of all non-alcoholic beverages purchased have zero calories. It also stated that many beverage companies have added calorie labels to the front of all their packaging, providing consumers with the information they need to make informed nutritional choices.
CSPIs latest move comes as New York City prepares to enact a ban in March on the sale of sugary drinks larger than 16 ounces at restaurants, sports arenas and movie theaters the first such move in the nation. Excess sugar in sodas and many sugary drinks and snack foods provide empty calories. A 16-ounce bottle of soda can pack 55 grams of sugar or about 22 sugar cubes; a can of soda, around 16 sugar cubes. So in this context, all calories are not necessarily created equal.
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The nations leading soft drink retailer, Coca-Cola, released a two-minute ad in mid-January called Coming Together, which highlighted the Atlanta-based companys efforts to lower the caloric content of its drinks by providing consumers with 180 low- and no-calorie options, ranging from Dasani water to Coke Zero. It also discussed the role that individuals and all Americans play in the obesity problem, such as increasing exercise or lowering overall caloric intake not just soft drinks.
The CSPI dismissed the effort, calling it disingenuous.
To help curb youth obesity, schools are being urged to lower overall intake of sugar, salt and fat in school lunches and snacks under provisions of the federal Healthy, Hunger-Free Kids Act of 2010 and the Smart Snacks in School rule proposal announced this month by the U.S. Department of Agriculture.
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