Charles Barkley will be working with Weight Watchers in its new "Lose Like a Man" campaign, which kicks off Christmas Day.
Is the "round mound of rebound" ready to drop the pounds?
Back in 2009, Barkley appeared on The Jay Leno Show with Biggest Loser season 8 contestant Allen Smith, and after the show, Smith and Barkley talked about weight loss. We talked with Smith in 2009 about the meetup:
"After the show Charles and I actually got to spend a little time and we talked about weight loss, and we have plans of getting together here in the near future to help him get onto a healthy program as far as food-wise."
We don't know whether anything came of those plans, but Barkley appears to be giving weight loss another go with the Weight Watchers gig.
"Diet is not a man's word because we don't like to diet -- we like to eat," said Barkley in today's announcement. "Like a lot of athletes, I've gained weight since I've retired. But, I don't want to be a fat, old man taking lots of pills. Weight Watchers is helping me change my lifestyle and learn how to make smarter eating choices anywhere I am."
USA Today reports that the 48-year-old Barkley has been on the Weight Watchers Points Plus program since September and has lost 27 pounds on the plan. He's at 309 pounds now with a goal of 280. (He's somewhere in the neighborhood of 6-foot-5.)
"There's no excuse for me being 100 pounds overweight. That's just me being lazy," Barkley told USA Today. "I only ate rice, corn and potatoes, which are clearly starches. People don't get fat eating fruits and vegetables."
In the Lose Like a Man campaign, Barkley will discuss topics including "man food," reasons why guys don't diet, dieting on your own and being a role model. A fat reduction review can help you construct a clear outline of what you demand to focus on to achieve your fat burning target if you're a rookie; or serve as a reminder for these who are at an advanced or more improve stage of their weightloss plan. Following are seven steps that can serve as suggestions for your own weight loss system. The first thing that one must understand is that losing weight and losing fat is not the same thing. Many weight loss applications have fooled people into thinking that it is the same, but most diets and weight loss programs only work by resulting in a person's body to eliminate more muscle flesh and water than actual body fat, more help please visit The Fat Loss Factor. The campaign will also feature men who lost weight on Weight Watchers Online for Men.
Ads will appear in places from ESPN and Turner Sports' NBA broadcasts (Barkley is an analyst for the network) to Facebook and YouTube.
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